Pricing strategies of fast food restaurants in Khon Kaen
When we mentioned fast food restaurants in Khon Kaen, most of these
are located in department stores such as Central Plaza Khon Kaen, Fairy Plaza
Khon Kaen or discount stores such as Lotus Extra Khon Kaen and Big-C Khon Kaen.
Wherever they are located, fast food restaurants always have customers who are
willing to buy products from their shops. Besides convenience, tasty,
fast-serviced, comfortable atmosphere are factors of making customers get in to
the stores consistently, pricing section is a key factor that makes customers
get in to the stores as well.
Although fast
food restaurants have less nutrition, many people still go to these restaurants
and enjoy eating them. It maybe because the pricing strategy which makes
customers feel that it is worth for them to have a meal and good service in a
fair price. For instance, they gather more products in their stores together to
create a special package and set the price as value meal. It makes the cost is
cheaper than the price of buying each product separately. From this strategy,
it makes customers can realize that they can save their money and get awesome
discount at the same time. Furthermore, one more tactic for fast food
restaurant is setting a lower price to promote a new menu item. After launching
a new product period, sale price will raise normally. Another tactic is
offering awesome discount on some items to attract more customers who want to
come to the shop for buying discount products, meanwhile customers may buy
another items in a normal price.
Pricing strategies of fast food restaurants
are not only what we’ve mentioned above, there are more strategies to attract
and gain more profits from customers. It depends on concept and tactic we use
in each restaurant.
Source:
Kanrapee Wannasin 533080248-5
When we mention fast food restaurants in Khon Kaen, most of these
are located in department stores such as Central Plaza Khon Kaen, Fairy Plaza
Khon Kaen or discount stores such as Lotus Extra Khon Kaen and Big-C Khon Kaen.
Wherever they are located, fast food restaurants always have customers who are
willing to buy products from them. Besides convenience, tasty, fast-serviced,
comfortable atmosphere are factors of making customers get in to the stores
consistently, pricing section is a key factor that makes customers get in to
the stores as well.
Although fast food restaurants
have less nutrition, many people still go to these restaurants and enjoy eating
the food. It maybe the pricing strategy which makes customers feel that it is
worth for them to have a meal and good service in a fair price. For instance,
they gather more products in their stores together to create a special package
and set the price as value meal. It makes the cost cheaper than the price of
buying each product separately. From this strategy, it makes customers realize
that they can save their money and get awesome discount at the same time.
Furthermore, one more tactic for fast food restaurant is setting a lower price
to promote a new menu item. After launching a new product period, sale price
will raise normally. Another tactic is offering awesome discount on some items
to attract more customers who want to come to the shop for buying discount
products, meanwhile customers may buy another items in a normal price.
Pricing strategies of fast
food restaurants are not only what we've mentioned above, there are more
strategies to attract and gain more profits from customers. It depends on
concept and tactic we use in each restaurant.
Kanrapee
Wannasin 533080248-5
[Draft 3]
When we mention fast food restaurants in
Khon Kaen, most of them are located in department stores such as Central Plaza
Khon Kaen, Fairy Plaza Khon Kaen or discount stores such as Lotus Extra Khon
Kaen and Big-C Khon Kaen. Wherever they are located, fast food restaurants
always have customers who are willing to buy products from their shops. Besides
the convenience, taste, fast serviced, and comfortable atmosphere are factors
of making customers get in to the stores consistently; pricing section is a key
factor that makes customers get in to the stores as well. Because of their
pricing strategies, many people decide to spend their money on Fast Food
easily. To give more detail about this point, my below part will tell you about
their pricing strategies.
Although fast food restaurants have less nutrition, many people still go to
these restaurants and enjoy eating them. It maybe because the pricing strategy
which makes customers feel that it is worth for them to pay for a tasty meal
and good service in a fair price. For instance, they gather more
products in their stores together to create special packages and set the
price as value meal. It makes the cost cheaper than the price of buying each
product separately. From this strategy, it makes customers can realize that
they can save their money and get awesome discount at the same time. Furthermore,
one more tactic for fast food restaurant is setting a lower price to promote a
new menu item. After launching new products for a while, selling prices will
raise normally. Another tactic is offering awesome discount on some items to
attract more customers who want to come to the shop for buying discounted
products, meanwhile customers may buy another items in a normal price.
Kanrapee Wannasin 533080248-5
